Marketing Mistake #10 You let past buyers and customers get away
Shame on you! The human approach to losing an account is to stay away because you think that the people...
Marketing Mistake #9: You fail to connect with your prospects and customers sufficiently often
Check it out! We are back to The Rule of 7. No harm. Repetition is the key to learning. Again....
Marketing Mistake #7: You don’t ask for the business
“If he wanted to do business with me, he would call me.” BALONEY! Think of it this way. You are...
Marketing Mistake #8: You are boring people
Hey, you can answer this one yourself. Who do you want to spend time with? Choice A: A boring, whining, negative...
Marketing Mistake #6: You expect the prospect to do too much work
Let's get this clear once and for all. It is your business. It is your life. It is your future....
Marketing Mistake #5: You are not persistent
The Rule of 7 comes to mind whenever I talk about "persistence." The Rule of 7 states: To make an...
Marketing Mistake #4: You have no marketing plan
I don't want you to jump ship on this one. Very few people in business today have a marketing plan. Most well-intentioned...
Marketing Mistake #3: You Are Not Client Centered
Most customers are getting tired of hearing companies chant the"CUSTOMER SERVICE MANTRA." Based on my experiences in the marketplace, chances are...
Marketing Mistake #2: You don’t know why prospects buy.
Let's use an example to "drive" this point home. If I asked you what attributes you look for when shopping...
Marketing Mistake #1: You don’t know to whom you are marketing
It is too easy to fall into the trap of simply hanging your shingle that reads "Open For Business." Yes. Selling...